JAG Boutique Hotel – perfectly placed in St Johns

posted in: Canada, Hotels | 13

Recently on our visit to St. John’s in Newfoundland we decided to stay in the JAG Boutique Hotel. There was a couple of reasons for this. Location, fantastic reviews we have read about the style and to be honest, instead of staying in Bed and Breakfasts and budget hotels, we wanted to spend the cash and have a bit of luxury. We got that with JAG and we were so glad to stay here.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

As said, location. It was the last night of our trip and we wanted to let our hair down after being on the road around the USA and Canada for the past month and we heard about George Street, a long stretch of road going through the heart of the city with lots of restaurants and bars. We needed a hotel located in this area and thankfully JAG was a five minute walk away from the western end of the street. We also hired a car for this part of the trip and the hotel is located a couple of minutes away from the main road out of town and a twenty minute drive to the airport (on a clear road).

Read also: How we got screeched in to becoming honorary Newfoundlanders on George Street. 

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

Parking up outside the main entrance, the doorman happily took our luggage from the car to our room (we had pre-booked our stay the day before) and the other guy took our car to the secure parking. Walking in with our hands free we were welcomed by very friendly front-of-house staff who were very informative and gave us the low-down on the hotel and the city. Walking into the lobby just before that we noticed there was a lot of memorabilia on rock music dotted around the place from huge pictures on the wall of famous rock bands/singers to a table which looks like a huge cassette. This is because the current owner of the Steele Hotels group (John), has a lot of memorabilia and rock-inspired art in his personal collection and has it all showing on display in the hotel. Going up to our room there was rock music playing in the elevator, none of that chilled-out lounge music going on here.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

The design of the hotel was done by Ron Fougere who is an architect from a local firm and the outside walls of the building is coloured bold red which blends in well with the other colourful buildings nearby. For the inside there is plenty of glass to let the sunlight in and the rooms are minimally styled but still has the everyday needs to which a hotel stay has.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

There are eighty-four rooms here but in the summer months especially (or any day there is a huge party of nearby George Street) the hotel fills up quite quickly so it’s best to reserve. All rooms have a calming shades of cream and grey so we found this to be a huge influence for a relaxing stay here.  

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

We opted for the standard room and thankfully as it was a hot day when we arrived, the room was fully air conditioned. There is a huge king-size bed with a wall-mounted headboard and we can honestly say, we had one of our best nights sleep here. Other features of the room is the huge television screen with digital cable and high definition channels. Free WI-FI is included (as well as local calls) and we found the WIFI connection to be fast, clear and no interruptions from our room. Also there is a sofa, a desk to do some of ‘that’ important office work and a coffee machine, a snack basket as a well as a stocked up mini fridge (for a fee) to keep your stomach happy whilst working or wanting that midnight snack.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

Another important factor is always the bathroom. If the shower works and has a lot of pressure, then the stay is a success and this is the case here at the JAG. Again, after a month on the road, this was the best bathroom we had on the trip. There is plenty of space to move about in the room and the hotel provides locally designed and manufactured bath products like shampoo. There are also bathrobes and hairdryers provided to make the stay even more pleasant.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

After our nice sleep it was time for breakfast in the morning and we checked out the hotel restaurant. Despite feeling a bit sluggish from the night before with all the beers, a good hearty meal is what is needed and here there are a few options for breakfast but we had to go for a full breakfast which includes the usual eggs, bacon, sausages. When we checked into the hotel the previous evening, before hitting nearby George Street, we did have a drink in the bar (also the same room), which was a fantastic way to start the evening. We sat at the bar, received excellent service, drinks reasonably priced and we just loved checking out the artwork dotted around the place.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

Overall, we really enjoyed our stay here at the JAG and was a great way to finish off our trip. We are seriously hoping to be back in Newfoundland in the near future as we fell in love with the place and if so, I think another stay at the JAG has to be done. It had everything for us and the price we paid, well, we got our money’s worth that’s for sure. Worth every penny.

JAG Boutique Hotel, St. Johns, Newfoundland, Canada, Hotels

A personal note from us – our time at the JAG Boutique Hotel was paid for by ourselves and was not sponsored in anyway by the company. The opinions in this post are our own and is totally honest. We would like to thank the staff for making our short stay here an enjoyable one.

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13 Responses

  1. Great that you got a bit of luxury on you stay at JAG. A great way to end your trip. Always nice for a change. Very cool to find almost a rock museum. Nice of the owner to share his collection. Your room looked huge. Great to spread out and relax.

  2. This looks just the kind of place we like too and I’m loving how spacious your standard room is, we love to have space for sofas, chairs and a desk so we can have some down time in the room in between being out and exploring. The design theme of the hotel really appeals and the breakfast looks good too!

  3. I’d splurge on some luxury hotel too if I was in your shoes. 😀 JAG Boutique Hotel looks really cool and relaxing! I love how it has stayed true to its theme with the rock displays in the entire property, even in their rooms and that huge cassette! 😀

  4. Renata - www.byemyself.com

    What a super-fun and inspiring place! I particularly like the cassette shaped table – I assume the young folks won’t even understand what it represents?! Also thanx for sharing the Hunter S Thompson quote in the gent’s bathroom, since this is the only way I can read it, too 😉

  5. I didn’t realise there was such a cool and funky hotel in St John’s! JAG looks really cool and I love the photos and angles of the various rooms in the property. Breakfast looks tempting.

  6. JAG must be a nice place to stay. A rock music themed hotel? Must be a great find for the rock music lovers out there. Plus, the bed looks comfortable and your room looks spacious too. A well deserved stay indeed!

  7. I love the cassette/mix table – it looks like a really quirky hotel! But, what’s great is that it looks totally comfortable and functional too.

  8. How fun to have a rock theme in a good hotel – it’s combining comfort and fun. It would be so fun to be near George Street. I was only in St John’s once but it was great fun. Such personality – like the sounds of this hotel.

  9. The JAG looks really very comfortable and has all the elements to contribute to a relaxing and comfortable stay. I like the quirky and colourful design of the lobby that contrasts with the elegant and subdued interiors of the rooms. The rooms look really spacious and comfortable.

  10. I love the decor here! I am a rock chick at heart so would love to check out all the memorabilia. Your room is enormous too, much bigger than I’d expect for a standard room – I like this place already!

  11. Looks like a nice, comfortable hotel! I love all the art, and would have really enjoyed sitting in that red, black, and white upholstered chair you pictured. You room looked large and roomy, too. So nice that someone took your bags for you and took them to the room — a little bit of pampering goes a long way!

  12. JAG hotel looks nice, especially the spacious interiors. The room is so huge, very cosy yet open. I like the furniture too, really classy. The breakfast looks sumptuous! Also, seems like the service standards are really high. What more can one ask for in a good hotel?

  13. I love the way the decor shifts from the jazzy common areas to the subtle interiors. It is almost as if the intensity of music that shifts the mood. That itself appeals to me in this hotel. Well thought out and well done indeed!

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